Immersive experience as an ally in the co-creation process

Presentation at the 2022 edition of Interihotel; the interior design event for hotels and restaurants, IFEMA, Madrid. We explained a practical and real case about the design of a Concept room under the axis of co-creation, in the design between several disciplines (graphic, architecture and interior design), in the relationship with the client and in the collaboration with suppliers. We share how from the immersive experience we have been able to get closer to our purpose, to design a space placing people at the centre (Human Centered Design) and with respect for our ecosystem.

Madrid
Interhotel-IFEMA

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