Design of a packaging, limited edition, containing the official FC Barcelona jersey for the 2014/15 season. The packaging seeks to convey elegance and the values of the club, by interacting with the consumer. The pack that is integrated and is part of the shirt, has been made to win (FCB slogan). It achieves the consumer’s complicity with sensations similar to the emotions of victories. On sale in official stores in Spain, USA and Japan. Sònia Grau | Oxigen_©
